Here's what you should ACTUALLY be checking:
- Cost per booked appointment (not cost per lead - booked)
2. Show rate% (if it's under 80%, you have a follow-up problem, not a marketing problem
3. Reactivated patients this week (your cheapest new revenue)
Most owners obsess over top-line revenue and miss these 3 numbers completely, and they're the ones that predict next month's revenue, not last month's.
Which one ot these do you NOT currently track? Drop it below.