27d • General discussion
Why Some Product Videos Make Money and Others Don’t
Most creators think the game is about views, it's not.
It’s about catching buyers at the moment they decide.
Right now, people don’t just scroll and buy. They scroll, get interested, then ask questions like:
- “Is this actually worth it?”
- “Which one should I buy?”
- “Is this better than the other one?”
✅ The creators who win are the ones whose content answers those questions clearly.
🔥 That’s what we’re focused on with SV. (shoppablevideos.com) Not helping you make more videos. Helping you make fewer videos that convert better.
What that looks like in practice:
- Choosing products people are actively deciding on
- Explaining who a product is for and not for
- Calling out tradeoffs honestly
- Comparing it to the obvious alternatives
When you do this right:
- Buyers show up pre-sold
- Your affiliate links convert higher
- Brands see you as a sales partner, not just a creator
If you’ve ever felt like:
- “My content is good but it doesn’t convert”
- “I’m posting a lot but the money isn’t matching”
- “I want brands to pay me because my content sells”
That’s the gap we’re closing.
We’ll be working with a small group of creators who want to focus on decision-stage content, not just views.
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Why Some Product Videos Make Money and Others Don’t
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