22d • General discussion
What we’re building next for TikTok Shop and YouTube (and why it matters)
✅ TL;DR: We’re building a feature that helps creators consistently post videos that keep showing up in TikTok and YouTube search, instead of disappearing after one upload. That means more long-tail views, more qualified buyers, and more predictable commissions without chasing trends or owning the product.
****************** Read the Full Post if you're motivated *************************
🔥 I want to keep everyone in the loop on what we’re actively working on behind the scenes at SV, and more importantly, why we’re building it.
Most creators are told to chase:
- trends,
- sounds,
- virality.
That can work short term, but it’s unpredictable and exhausting.
What we’re focusing on instead is something more durable.
Here’s what that means in practice.
The problem we’re solving
TikTok and YouTube aren’t just entertainment platforms anymore. They’re where people go to decide.
People search simple things like:
- “worth it”
- “does this work”
- “honest review”
- “before you buy”
But what they’re really looking for is clarity.
Right now, creators are guessing:
- what question to answer,
- what angle to take,
- whether a video will actually matter after a few days.
That guesswork is what we want to remove.
What SV is building
We’re working on a new workflow that helps creators answer repeating buyer questions, not just chase trending posts.
Using data we already have (trending products, Amazon matches, reviews, creator videos, transcripts),
SV will recommend micro topics like:
- who a product is actually for,
- common misunderstandings,
- why some buyers are disappointed,
- what the listing doesn’t explain clearly,
- what reviewers consistently agree on.
These are not random ideas. They’re based on patterns buyers keep showing us.
This applies to:
- TikTok Shop, where search is becoming dominant, and
- YouTube, where evergreen decision content compounds over time.
Why this matters for creators
When you answer the same questions buyers keep asking:
- your content stays discoverable longer,
- your videos keep resurfacing,
- trust builds faster,
- and commissions become more predictable.
You don’t just show up once you keep showing up when it matters.
That’s what “unavoidable” actually looks like in practice.
How this helps the whole ecosystem
If creators:
- get clearer results,
- earn more consistently,
- and understand why something worked,
then SV gets better feedback, better data, and better case studies.
And when we talk to platforms like Amazon or Walmart, we can point to something real: creators are more motivated to work with products when expectations are clear and outcomes make sense.
That’s good for creators, good for buyers, and good for platforms.
We’ll share more as this rolls out, and we’ll be asking for feedback along the way.
This is being built for real creators, real workflows, and real results.
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What we’re building next for TikTok Shop and YouTube (and why it matters)
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