I’ve been noticing the same pattern across creator platforms.
TikTok creators don’t really have a content problem. They have a distribution clarity problem.
They don’t know which videos are worth repeating because reach feels random. High views do not always mean high sales, so effort turns into guessing.
Amazon creators have almost the opposite issue.They have traffic, but they have a prioritization clarity problem.
Too many products. Too many campaigns. Too many videos. Not enough signal on which ones deserve their next hour.
Different platforms. Same frustration.
Creators are not short on opportunity. They are short on clarity about where effort actually compounds.
This is why people bounce between platforms, tools, and strategies. They are trying to regain a sense of control.
Curious if this resonates with you.
Where do you feel the most stuck right now, distribution or prioritization?