Most AI projects don’t fail because the tech is bad.
They fail because there’s no feedback loop.
If an AI automation doesn’t touch revenue, time, or customer experience, it’s easy to convince yourself it’s “working” when it isn’t.
That’s why I keep coming back to ecommerce as a proving ground.
In a simple store setup, AI decisions get judged immediately:– Better messaging = higher conversion– Better support = lower refunds– Better retention = higher LTV
No dashboards for vanity metrics.Just results.
Curious — where have you seen AI deliver real impact, not just impressive demos?