6d • General discussion
Selling online
So I wanted to share this today because I'm online a lot and I see so many people sharing products and services but they're sharing them the wrong way
Here's what I've learned
People don't want to buy your product or service they're looking to buy the answer to a problem that they have so instead of offering courses PDFs and communities and sometimes even photo shoots
Figure out the problem that they have for example if you're offering a photo shoots then one of the problems your audience may be having is brand awareness and visibility - except they don't know this only you do because you're the expert.
If you dig a little deeper because they have a brand awareness invisibility problem then they're business isn't growing and they're not making any money online.
So dig a little deeper into your buyers persona figure out their core problem and create your offer around it the problem that they identify with Not the one you know they have.
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Selling online
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