5h • General Discussion
You have the wrong content strategy
Here’s how to fix it
🧠 Once you know who your music is for… your content should speak directly to THEM.
Not “people.”
Not “followers.”
Not “the algorithm.”
One very specific human.
Here’s where most artists mess up:
They write captions like they’re announcing something.
Instead of writing like they’re talking to someone.
If your audience is:
• Heartbroken late-night overthinkers
• Gym-driven self-improvement addicts
• Small-town nostalgia lovers
• Faith-driven young adults
• Anime-core misfits
Your content tone, language, references, and visuals should reflect that world.
Instead of:
“New song out now.”
Try:
“If you’ve ever stayed up replaying old conversations in your head… this one’s for you.”
See the difference?
You’re not promoting.
You’re identifying.
Now here’s the key part 👇
Your music shouldn’t feel inserted.
It should feel like the emotional payoff.
Structure your content like this:
1️⃣ Identify the feeling
2️⃣ Validate the struggle
3️⃣ Deliver the song as the release
Example:
Hook: “You ever pretend you’re over it but still check their profile?”
Build: Short relatable moment.
Payoff: Drop the most emotionally resonant part of your chorus.
That’s how discovery happens.
People don’t search for songs.
They search for themselves.
Your job is to let them find themselves in your content — and then let your music carry the weight.
👇 Question:
What feeling does your next song represent? Write it in one word.
Let’s sharpe
0
0 comments
You have the wrong content strategy
powered by
skool.com/ai-music-artists-mastermind-9078
This group is specifically tailored for those who create music and want to use that to create the best product and make money doing it.
Suggested communities
Powered by