Want to market an AI model without spending a penny?
This is the exact, battle‑tested playbook (platform‑by‑platform) you can copy and run — but it will cost time and hustle, not cash.
Quick TL;DR
- Paid gets fast results — but zero‑dollar marketing works if you grind.
- Best organic channels: TikTok, Instagram, YouTube Shorts, X/Twitter, and one brutal but effective method — manual DMs.
- TikTok
- Use a phone + target SIM (US/UK recommended for high-value audience) or start on your own phone.
- Post image carousels and trend formats — carousels get swipes and engagement.
- Follow trends, but avoid stolen face-swap content unless licensed/paid.
- Instagram
- Warm a new account for ~2 weeks before heavy posting.
- Focus Reels + Explore optimization. Post consistent short-form (quality > quantity).
- Use Stories + DMs to convert followers into paid users/subscribers.
- YouTube Shorts
- Invest early — Shorts scale reach and prepare you for future long-form content.
- Repurpose your best TikTok/IG clips into Shorts consistently.
- X / Twitter
- Leech virality: comment under trending viral posts, stoke engagement, then drop a hook to your profile.
- Controversy and bold takes can drive follows — but use carefully (brand risk).
- Manual Outreach (the grind that pays)
- DMing competitors’ followers at scale can convert quickly (example: students doing 12+ hours/day).
- It’s brutal work but profitable — consider it short‑term to bootstrap revenue, then scale.
90‑Day Action Plan (simple)
- Days 1–14: Create & warm accounts (IG/TikTok). Plan 30 content pieces (images/carousels + short videos).
- Days 15–45: Post daily: 1 TikTok carousel, 1 IG Reel, 1 YouTube Short. Start light DM outreach (1–2 hrs/day).
- Days 46–90: Double down on what’s working. Increase targeted DMs. Test small paid boosts once profitable.
Copy you can paste into DMs / profile
- Profile bio: "AI model that [main benefit] • Free demos in DMs • Built for [audience]"
- DM opener (short): "Hey — saw you like [competitor/interest]. I built an AI that [benefit]. Want a free demo?"
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