What NOT to do if you want a repeat customer
I like Chris Koerner's videos, and his marketing chops are pretty sharp, or is it that I'm an easy sell/
Here's what happened. He posted a video about white-labelling software from a Dallas company, GoHighLevel, and marketing it to vertical markets. I liked the idea, and bought the $19 recap and more I thought was on offer.
What a surprise when I got it and it was mostly just an AI rework of the transcript, somewhat nicely formatted, but with this laziness thrown in:
"The host spent this episode reverse-engineering five businesses"
"The host used Walmart's Great Value spaghetti noodles as his analogy"
"At the end of the episode, the host built the starter version"
Didn't even care enough to do a CMD+F, find all "the host's" and replace them with Chris or he.
Not impressed, and Chris will never get another $19 from me for any of these.
But, I do thank him for showing me the idea, which I can pass it on to clients, but I'll damn sure EDIT the damn output, replace the 3rd party pronouns with the author's name and maybe add some additional value.
Ok, I feel better now.
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Terence Collins
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What NOT to do if you want a repeat customer
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