People see automation and assume it's just another plug-and-play SaaS subscription rather than a custom-built system that streamlines their operations, saves them hundreds of hours, and ultimately makes them money.
Shift their perspective is to reframe your offer, not as software, but as AI-driven infrastructure. You’re not selling an app; you’re selling a business upgrade.
If they want a $100/month software, let them waste their time cobbling together Zapier, ChatGPT, and a bunch of disconnected tools. What you're offering is a bespoke automation engine that eliminates inefficiencies, ensures consistency, and delivers results, and that’s worth way more than $100/month.
Might be worth emphasizing:
- How much time/money they’re already wasting without automation
- The cost of hiring someone to do the same work manually
- How other businesses in their industry are scaling faster because of AI-driven automation
If they still don’t get it, they’re probably not the right customer.