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27d • Business & Strategy 🧠
How I Found My First Client In A Facebook Group (14 Days After Starting) 🔥
I was scrolling through a local business Facebook group at 11 PM when I saw it. Someone complaining about manually entering invoice data.
14 days later I had my first paying client. $1,200 in my account.
THE PROBLEM
"Where do I even FIND potential clients?"
I spent my first week building sample workflows. Zero clients. Because I wasn't WHERE the clients were.
THE FACEBOOK GROUP STRATEGY
WEEK 1 - JOIN AND OBSERVE:
- Joined 8 local business Facebook groups
- Added 5 industry-specific groups (restaurants, real estate, medical)
- Spent 3 days reading posts
- Noticed: people complaining about tedious tasks
SEARCH FOR PAIN:
Keywords I searched:
- "manually entering"
- "tedious"
- "time-consuming"
- "data entry"
- "paperwork nightmare"
Found 12 posts in 3 days.
ENGAGE GENUINELY FIRST:
Mistake: immediately pitch services.
What I did:
- Commented helpful advice on 20 posts (not automation related)
- Built credibility
- Positioned as helpful member, not salesperson
THE COMMENT THAT GOT MY FIRST CLIENT:
Post: "Spending 10+ hours weekly manually typing invoice data into QuickBooks. There has to be a better way..."
My comment:
"I actually just automated this exact process. Happy to share how if you're interested. DM me."
Simple. Not salesy.
THE DM:
Him: "How did you automate that?"
Me: "Built a workflow that reads invoice emails, extracts data, posts to QuickBooks. Saves me 8 hours weekly. Want me to show you?"
Him: "Can you do this for my business?"
Me: "Yeah. Want to hop on a call?"
THE TIMELINE
Sunday: Joined Facebook groups
Tuesday: Found lead
Thursday: Discovery call
Friday: Sent proposal
Monday: $1,200 deposit
14 days from start to signed client.
Having working examples ready closed deals faster. I used templates for:
- Invoice processing here
- Receipt tracking
- Form automation
Showing "this could be yours" beats explaining concepts.
OTHER CHANNELS:
- LinkedIn (searched operations posts)
- Reddit (r/smallbusiness, industry subreddits)
- Local Chamber of Commerce
FIRST CONVERSATION TEMPLATE:
"I noticed your post about [their pain]. I actually automate exactly this. Would it help if I showed you how it could work for your situation?"
Not pushy. Just solving their stated problem.
THE KEY INSIGHT
Clients are EVERYWHERE complaining about manual tasks. You just need to be where they're complaining.
Stop building in isolation. Start hanging out where business owners share problems.
Where are you searching for your first client?
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How I Found My First Client In A Facebook Group (14 Days After Starting) 🔥
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