The Flea Market
Hundreds of small booths.
Handmade signs.
Bright colors.
People shouting deals.
One booth sells the exact same phone chargers as another booth.
But one sign says:
“$10 Charger”
The other says:
“Never Be Stuck With A Dead Phone Again — $10.”
Mr. Promo smiles.
Same product.
Different story.
Guess which one sells more.
Lesson: Sell the problem you solve, not the product itself.