Most people jump to pricing the second they see a little momentum:
A few intro posts…A couple comments…A splash of engagement…
And suddenly they’re thinking, “Okay, I’m ready to charge.”
But here’s the real filter to use:
Does your community hold up when you’re not “on” that day?
Because real community is built on ecosystem energy, not creator energy.
Before you flip the switch to paid, ask yourself:
→ Are members talking to each other without me?
→ Are people initiating their own posts?
→ Is there enough value circulating that a newcomer would feel pulled in?
→ Does it feel alive… or does it feel like I’m keeping it alive?
You don’t need perfection.
You just need signals that the community has a heartbeat beyond you.
And here’s the more strategic piece — the part most people never test:
Before you ever introduce a price, see if your idea can attract people at all.
Not your friends.
Not your warm audience.
Not the people who already like you.
Strangers.
The simplest way?
Run a small ad to your free Skool and see who shows up.
You’re not looking for thousands of signups.
You're looking for cost per intention.
If people from tier-one countries are joining for cheap?
That tells you your idea is resonating — not just with people who know you, but with people who don’t.
That’s when you know the concept has traction.
From there, you don’t need a dramatic “We’re going paid!” announcement.
You quietly:
→ Add a price
→ Switch the ad objective
→ Let the data speak
If sales come in, amazing — you’ve got something.If they don’t, you didn’t “fail,” you simply learned what to adjust.
It’s not emotional.
It's information.
If you want to build a Skool community that actually becomes a revenue stream, this is exactly what we’re doing in January.
🚨 LIVE This Thursday at 9am PT (and the next 4 Thursdays)
A 4-part training series to help you turn your free Skool into a calm, predictable sales engine:
Week 1 — Free Group → Sales Engine
A simple system for converting attention into booked calls.
Week 2 — Personal Brand + Outreach on Skool
Become the person people remember and want to work with.
Week 3 — Ads That Fuel Your Skool Growth
Bring in the right people at the right cost.
Week 4 — Offers + Monthly Recurring Revenue
Design offers that feel aligned and sell consistently.
Each session includes live teaching + Q&A, and replays are inside the community.
This Is For You If:
✔️ You want to grow on Skool intentionally
✔️ You’re tired of guessing
✔️ You want systems that feel calm and sustainable
Come for January.Stay if it supports you.
If Skool is part of your plan this year, this is the best place to start.
Drop a 🔥 if you’re joining this Thursday, or a ✅ if you’re in for the full series.