Jan 24 • General discussion
AI Has Changed Holiday Shopping! Article
Summary:
Adobe’s data shows AI played a big role in 2025 holiday shopping: AI-driven traffic to retail sites surged 693% year over year and converted 31% better than non-AI traffic (with higher engagement and revenue per visit). Adoption is uneven, though—usage is higher in wealthier, more urban states, while parts of the South/Appalachia and rural areas lag mainly due to lower awareness.
Check out this article on how AI has changed holiday shopping: https://www.marketingdive.com/news/ai-has-changed-holiday-shopping-heres-what-the-numbers-say/810265/
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AI Has Changed Holiday Shopping! Article
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