I’ve been studying how automation agencies and small businesses present themselves online — and one thing keeps standing out:
Beautiful design doesn’t always mean effective design.
I’ve seen great-looking websites that fail to generate leads, and simple ones that quietly convert like crazy.
Here are a few tweaks I’ve noticed make the biggest difference 👇
- Clear, action-driven headlines (not just “Welcome to our site”)
- Fast loading time — 3 seconds or less keeps visitors engaged
- One obvious call-to-action on every page
- Consistent branding (colors, tone, visuals)
I’m curious — what’s one website improvement that’s had the biggest impact on your results or your client’s results?
Let’s share insights — we might all pick up a few tricks. 💡