Mar 27 (edited) • 🎬 YouTube Resources
How do you drive traffic to your B2B business ?
The B2B business cycle always follows the same pattern:
Traffic → Leads → Calls → Clients → Case Studies
Everything starts with traffic - the lifeblood of any business. But the RIGHT traffic strategy depends entirely on your current revenue level.
Here's what's actually working in 2025:
Under $10K/month (Agency)
→ Cold outreach ONLY (calls, DMs, emails)
→ No ads (preserve cash)
→ Cost: Low money, high time
→ Speed: Fast results
→ No compound effect (stops working when you stop)
$10K-30K/month (Agency)
→ Cold outreach + Content marketing
→ Begin building long-term assets
→ Content starts slow but compounds over time
→ Your YouTube videos/LinkedIn posts from 6 months ago still generate leads today
$30K+/month (Agency)
→ Content marketing + Paid ads
→ Stop cold outreach (your time is now more valuable)
→ Ads expedite lead generation
→ Use your capital to buy back your time
Coaching/Consulting (Any Level)
→ Avoid cold outreach (intangible value prop)
→ Focus on content marketing
→ Add ads when ready to scale
The financial model most miss with cold outreach:
- Week 1-3: Negative cash flow (-$750/week)
- Week 4: Break-even point
- Week 24: $25,000/month potential
With content marketing:
- Post conceptual valuable content (the WHAT and WHY, never the HOW)
- Just 2 videos per month with 20% growth rate
- Can generate $290,000 in lifetime gross profit within a year
With paid ads:
- Direct offer ads only
- Drive to opt-in → VSL → application → calendar
- Skip lead magnets (cost per call becomes prohibitive)
Your traffic strategy should evolve as your business grows. Most entrepreneurs fail because they use strategies misaligned with their current stage.
P.S What traffic source is currently bringing you the most qualified leads?
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How do you drive traffic to your B2B business ?
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