8d • Announcements 📢
DAY 2: Offer Creation & Outcome-Based Thinking ( Worksheet access)
Stop Selling Features. Start Selling Outcomes. 🎯
Hey Avengers,
Day 2 Check-In: How's your ICP assessment going?
I hope you've completed (or are close to completing) your ICP from Day 1. Today, we're moving to the next critical step: **Offer Creation.**
But before we dive into worksheets and frameworks, I need you to shift your thinking completely.
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**🚨 THE BIG MISTAKE MOST AI AGENCIES MAKE**
They sell the **technology** instead of the **outcome**.
They say: "I'll build you an AI chatbot with GPT-4 and N8N workflows!"
The client thinks: "Cool... but what does that actually DO for my business?"
**Here's the truth:** Nobody wants your AI automation. They want results.
They want:
- More revenue
- Lower costs
-- Time back
- Their vision brought to life
**That's it.** Those are the only reasons someone will pay you serious money.
---
**💡 PRO TIP: Think in OUTCOMES, Not Features**
Instead of selling "AI automation," sell specific outcomes your ICP desperately needs.
**Here are 5 outcome examples to get you thinking:**
1️⃣ **Database Reactivation** - "Turn 20% of your cold leads into active conversations again"
2️⃣ **Speed to Lead** - "Respond to every new lead in under 60 seconds, 24/7"
3️⃣ **Custom Campaigns** - "3x your email open rates with AI-personalized outreach"
4️⃣ **Follow Up** - "Never miss a follow-up, close 30% more deals"
5️⃣ **Multichannel Client Communication** - "Reach clients on their preferred channel, increase response rates by 50%"
**What other outcomes can YOU think of for your ICP?**
Drop them in the comments below 👇 Let's build this list together!
---
**📺 TODAY'S TRAINING VIDEO**
Watch this video about offer creation and value-based selling:
This will help you understand how to position your offer based on the outcome, not the technology.
---
**📋 YOUR DAY 2 MISSION:
Complete the Offer Creation Worksheet**
I've created a detailed worksheet to help you design your first offer:
**Here's what to do:**
1. **Copy the document** into your own Google Doc
2. **Use your ICP answers** from Day 1 to inform your offer
3. **Fill out every section** - don't skip anything
4. **Focus on the OUTCOME** your ICP needs most
**Don't try to be perfect.**
We'll keep refining your ICP and offer based on real outreach feedback.
This is an iterative process, not a one-time thing.
---
**⏰ DEADLINE: MONDAY, DEC 2**
By Monday, you should have:
✅ Completed ICP (from Day 1)
✅ Completed Offer Creation Worksheet (Day 2)
✅ One clear outcome you're selling
✅ One specific solution to deliver that outcome
**This completes our foundation phase.**
Starting Tuesday, we move into outreach and execution.
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**🎯 REAL TALK FROM THE COMMUNITY**
Some of you are already making progress:
**Rob:** "I have my ICP ready"
**Kaylen:** "Got my ICP and offer, just need bookings"
**Josh:** "Starting my outreach tomorrow with Missed-call automation & 24/7 AI receptionist"
**This is what I want to see.** Action. Progress. Execution.
---
**💪 JUST DO IT**
Here's the truth: You can have the perfect ICP and the perfect offer, but **none of it matters until you start talking to people.**
As John Park said: *"You have more to lose by being afraid than by doing it."*
So here's your challenge:
1. Complete the worksheet this weekend
2. Pick ONE outcome to focus on
3. Start reaching out **locally** to people you already know
4. Share your progress in this group
**No other way around. Just talk to people. JUST DO IT.**
---
**📚 BONUS RESOURCE: FAQ About AI Avengers Lab**
If you want to know everything about us, our services, and what we offer, I've compiled a detailed FAQ based on the last year of customer questions:
Read this when you have time. It answers most questions you might have.
---
**🚀 LET'S GO, AVENGERS!**
Weekend homework:
- Watch the video
- Complete the Offer Creation Worksheet
- Comment below with the ONE outcome you're focusing on
- Share your progress and questions
We're building something real here. No fluff. No theory. Just execution.
Who's ready to have their ICP and Offer locked in by Monday?
Drop a 🔥 below if you're committed!
— Manoj
AI Avengers Lab
**P.S.** I'll be sharing more videos and resources tomorrow (Day 3). Keep the momentum going!
**P.P.S.** Remember: Features tell, outcomes sell. Think about what your ICP will ACHIEVE, not what your tech will DO.
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DAY 2: Offer Creation & Outcome-Based Thinking ( Worksheet access)
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