How We Turned Old CRM Leads Into £33,468 in 19 Days
We pulled £33,468 in revenue from 800 “forgotten” leads in 19 days – here’s how, and how you can do the same with your old CRM data. Most business owners I talk to are sitting on years of old leads that no one has the time (or energy) to call again. Missed timing. Missed context. And eventually… missed revenue. I set up an AI voice reactivation system for a UK housing disrepair claims company that had 35,000 dormant leads sitting in their CRM. We only touched 801 of them for the first test, and here’s what stood out: - The AI handled 98% of all calls end-to-end. - Only 18 calls needed a human, but those 18 represented ~£89k in realistic compensation… and about £33,468 in potential revenue for the company. Here’s the simple breakdown: - Let the AI agent call every old lead for youIt dials automatically, makes multiple attempts, speaks in a natural local accent, asks qualifying questions, and updates the CRM after every call. No manual dialing. No spreadsheets. No chasing. - Filter out all the noise and send only the good stuff to your teamEvery call ends with a clear outcome: not interested, do not call, no answer, follow-up, or transfer to human. Your staff only receives the “transfer” calls — the people who actually want to move forward. In our test, that was just 2% of leads… but that 2% carried nearly all the revenue. - Use data, not gut feeling, to decide if it’s worth scaling. From just 801 leads, we got 18 high-intent opportunities. Once we saw the numbers, it became obvious: rolling this out to the full 35,000-lead database is realistically a multi–six to seven-figure opportunity that was previously just… sitting there. This works for any business with a big pile of old leads: home services, claims, legal, medical, local services — anywhere people enquire, then go cold. If you’re sitting on a CRM full of “maybe one day” leads and want help thinking through whether an AI reactivation agent makes sense for your situation, just ask and I can walk you through the math for your numbers.