December is always hectic, with end-of-year campaigns, holiday sales, client demands, and closing out the year. One thing you shouldn’t still be doing manually? Client reporting.
Here’s how agencies can automate their reporting this month:
1️⃣ Automated Analytics Pulling
Connect your ad platforms (Meta, Google Ads, TikTok, YouTube) to your automation tool.
Pull essential metrics automatically:
- Spend
- ROAS
- CPA
- Clicks
- Leads
- Sales
- Top-performing creatives
This alone saves hours each week.
2️⃣ Weekly or Daily Report Summaries
Use an AI summary step to turn raw analytics into human-readable insights:
- What improved this week
- What dropped
- Where to increase the budget
- Any trends worth noting
- Creative or targeting recommendations
Clients LOVE readable breakdowns, not spreadsheets.
3️⃣ Automatic Report Delivery
Send your summaries via:
- Email
- Slack
- WhatsApp
- A Skool DM
- A shared Google Doc that updates itself
- A dashboard link (Looker Studio, Databox, etc.)
Set it… and forget it.
4️⃣ Optional: Voice or Video AI Report
Want to stand out?
Generate a 30–60 sec AI video or voice report using your brand voice explaining the week’s performance.
Attach it to the report, and clients will think you’re superhuman.
5️⃣ Bonus: End-of-Year Metrics Rollup
Create an automated “December → Full-Year Summary” including:
- Total spend
- Total sales
- Best month
- Best campaign
- Areas for improvement
- Growth percentage YoY
Perfect for closing out the year professionally.
Automation literally saves 5–10 hours per week in December.
If you want, I can help you set up:
- Analytics pulling
- AI summaries
- Scheduled delivery
- Full report dashboards
- Year-end automation
Just comment “REPORTS” or send me a WhatsApp message (+2348088383795), and I’ll send you the setup flow.