🔥 AIS+ Chill, Chat & Chaos Recap — July 25, 2026: Two Decades of Search Knowledge in One Call, a Podium Finish Against 400 Developers, and 82,000 Tokens Cut Down to 700 🔥

🔥

New here? Start with this.

Every week inside AIS+, a bunch of us hop on a live call we call CCC — Chill, Chat & Chaos. No agenda. No slides. No guru talking at you. Just builders — total beginners and seasoned pros side by side — thinking out loud about AI and automation. What's working, what broke, what we're figuring out in real time.

People show up with a question and leave with a plan. Some weeks it gets deeply technical, some weeks it's just honest talk about building a business with this stuff. It's messy on purpose — and that's exactly why it works.

Here's a taste of what you missed at the last one

This week's Chill, Chat & Chaos

@George Dan

has been doing search since 2006, and he gave us two solid hours pulling apart SEO, AEO and GEO — three completely different games that most of us have been treating as one. The number that shut the room up: traffic coming from AI search engines is a tiny fraction of what normal search sends you, and it converts ten to twenty times better. Now guess how many people are optimising for it.

Then he laid out the site structure that actually ranks, and named the layout a lot of you are almost certainly using right now. @Sasa asked how any of this beats the big expensive tools, @Holger asked how you even find what is missing from your own site, and

@Danan Coleman

asked the one everybody launching something needs answered: do you optimise before you go live, or after? Get that order wrong and you pay for it in months.

@Michael Olanipekun

asked whether AI search can even see a modern website. Turns out an entire category of them is effectively invisible to it — the page looks flawless to you and completely blank to the machine. If yours is built that way, you are not ranking badly. You are not there at all.

@Kyle Covan

asked the obvious next thing: can we just point an agent at the site and let it fix everything? @George Dan did not hedge. "Just don't trust it on a live website."

@Frank Priboy

backed him up and made the case for keeping this whole class of work running on your own machine instead of handing it to something in the cloud.

Then @Gina Wang mentioned, almost in passing, that she had taken third place at a hackathon against 400 developers — for a voice-controlled travel agent she demoed to a room that included the president of product at a major airline booking platform. She will tell you flat out she was not the strongest coder in that building. She won on clarity.

Same build, the part that made me sit up: 82,000 tokens per turn cut down to 700. Two minutes of waiting down to ten seconds. No smarter model, no bigger budget. She calls the fix "plumbing" and walked us through the four-layer framework behind it, with

@Jefkins Nwabenu

and

@Michael Olanipekun

pulling hard on that thread.

@Kyle Covan admitted he had avoided a certain tool for months purely because the word "code" was in the name. One week later he had built an entire operating system with it. @Jefkins Nwabenu, who only joined us in April, has now built one too — and @Nick Mohler told him exactly what that skill set is worth outside this community. That part was worth the whole call.

@Jeff G brought a year of client work down to three things: keep the offer simple, stop discounting, and stop paying for tools nobody opens. His advice for landing a first client is almost insultingly simple — put the cold email sequence down and go talk to the roofer down the road.

The line of the night, from @Gina Wang: "I never trust any agent, ever. They want to please you, so they make things up."

Also in the room and part of why it works:

, @Manny Diaz,

More than one member has told me that a single one of these calls is worth the entire monthly subscription. I didn't say it — they did.

If you're out here on the free side, this is what's happening every Saturday on the inside. The tools, the exact how-tos, the resource guide, and the recording all live in AIS+ . Consider this the trailer.

Come build with us on the inside.

Your hosts every week: Nick Mohler & Usman Mohammed

See you at the next one

#CCC

18 comments

🔥 AIS+ Chill, Chat & Chaos Recap — July 25, 2026: Two Decades of Search Knowledge in One Call, a Podium Finish Against 400 Developers, and 82,000 Tokens Cut Down to 700 🔥