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6d • General discussion 💭
sales objections to close deals
"It's too expensive" almost never means what you think it means.
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It rarely means "I have no money." It usually means one of these:
→ They don't see the value yet
→ They're comparing you to something cheaper (unfairly)
→ They didn't emotionally connect the price to the outcome
HOW I HANDLE IT NOW (I use this exact structure):
1. Don't panic or discount immediately.
2. Ask: "Expensive compared to what?" — this reveals what they're actually comparing you to.
3. Reconnect it to the outcome: "If this saves you X hours / gets you X result, here's what that's actually worth."
4. Offer a smaller version of the same thing — not a discount, a smaller scope.
WHAT I NEVER DO:
→ I never drop my price just because someone pushed back once.
→ I never get defensive.
→ I never explain my price line-by-line like I'm justifying it — that makes ME look unsure.
An objection is not a rejection. It's someone still in the conversation. The ones who walk away silently were never going to buy anyway.
Anyone dealt with this recently? Tell me what happened 👇
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sales objections to close deals
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