One price is the fastest way to lose a sale.
When you only offer ONE option, someone has exactly two choices: yes or walk away. No middle ground. That's why one flat price loses so many people who were actually interested but not ready for that exact number.
WHAT I DO INSTEAD โ 3 TIERS:
โ SMALL: the entry option. Lower commitment, smaller result, gets people started with you.
โ MEDIUM: the "most people pick this" option. Full value, most popular.
โ FULL: the complete, done-for-you version for people who want everything handled.
WHY THIS WORKS:
โ People compare tiers to EACH OTHER instead of comparing you to competitors.
โ It removes the "yes or no" pressure, now it's "which one," which feels much softer.
โ The middle tier usually gets picked most because it looks like the smart middle ground.
THE MISTAKE:
Don't make tiers by just adding random extras. Each tier should solve the SAME problem at a different depth/speed/support level , not different problems.
Do you currently offer one price or multiple options? Tell me below ๐