If you’re building a system that helps companies generate larger commercial contracts, but the sales cycle for those deals is usually a few months… how do you frame monthly pricing?
For example:
Setup: $6k–$12k
Monthly: $4k–$6k
Meaning first month: $10k (Setup + Monthly)
Month 2: Monthly
Month 3: Monthly
Etc
The system builds pipeline and opportunities, but the actual contracts may take time to close.
Is it normal in B2B to charge monthly while the pipeline is being built, even if deals haven’t closed yet?
Curious how others handle this.