7/13/2026 - Agency Sales w Aaron Brewer

Aaron Brewer

Jul 14 (edited) • General 🌎

Agency Sales w Aaron Brewer been uploaded in the course!

Here’s the recap of what we went over if you missed it:

🚀 Small Sales Tweaks That Create Big Closing Gains Recap

🌟 Wins to Kick Off

One member pivoted from struggling with bookings to cold outreach and booked 6 meetings in one day.
Leighton closed his first deal after returning to sales, just three calls back.
A member celebrated staying consistent with their nutrition for three straight days, reinforcing that better habits lead to better performance.
Tony welcomed a new appointment setter to his business and is focused on building the right KPIs to support growth.

🖥️ Training / Coaching Highlights

Aaron shared several small adjustments that won't replace strong sales fundamentals but can meaningfully improve close rates.
Trust is formed almost instantly, so the beginning of a sales call matters more than most people realize.
Small behaviors like smiling, relaxed body language, and getting prospects to say "yes" early help build trust and compliance throughout the conversation.
Frame every part of the conversation around the prospect's benefit, not your own process.
Focus on making prospects feel open, comfortable, and understood before trying to sell anything.

🎯 Frameworks & Strategies

Build Trust Fast

Start every call with a warm, genuine smile.
Relax physically by leaning back slightly to create a calm atmosphere.
Remember: first impressions create confirmation bias for the rest of the call.

The "Yes Ladder"

Ask easy permission-based questions throughout the conversation:

"You cool if we dive in?"
"Can I ask you a few questions?"
"Mind if I share my thoughts?"

Repeated small agreements make larger agreements easier later.
Frame Everything Around Them

Instead of saying:

"I want to understand your business."

Say:

"These questions help me determine what's best for you."

Communication Framework

Keep your attention fully on the prospect—not your script.
Be intentional about transferring one clear idea at a time.
Be specific enough that nothing is left open to interpretation.
Confirm understanding by asking prospects what they heard.

Handling "Just Tell Me What You Do"

Acknowledge the question.
Give a concise high-level answer.
Explain why asking a few questions will give them a more accurate answer.
Ask permission to continue.

Cold Outreach Buyer Awareness

Most cold prospects are either:

Completely unaware
Problem aware

Your job is to move them from unaware to problem aware by highlighting problems they're already experiencing but haven't quantified yet.
Use questions that attach a real cost to the problem instead of pitching immediately.

🧠 Mindset Lessons

Stop trying to be interesting—start being interested.
People buy from those who understand their problems better than they do.
Great communication starts with a clear mind. If you're mentally scattered, your communication will be too.
Don't obsess over "extracting pain." Focus on identifying what's preventing someone from reaching their goals.
Your script is for practice—not something to hide behind during live conversations.

🛠️ Group Q&A Highlights

Appointment Setter KPIs

Measure show rate over a two-week period.
Track set-to-close rate.
Use daily activity KPIs like appointments booked, talk time, and dial count.
Reward high performance while maintaining quality standards.

Large Company Sales

Bigger companies aren't necessarily in pain—they're looking for missing pieces that help them grow faster.
Focus discovery on goals, bottlenecks, and missing resources rather than emotional pain.

Outbound Sales Process

For cold outbound, Aaron recommends a two-call close in most situations.
Use the first conversation to build awareness, qualify, and nurture before the sales call.

Handling Defensive Prospects

Match their desire for efficiency.
Answer their question directly.
Logically explain why a few questions help you give them the best recommendation instead of avoiding the question.

📚 Resources Mentioned

10-Step Sales Framework
SIVR Framework
Buyer Awareness Journey
Confirmation Bias
GoHighLevel reporting (show rate, talk time, dial tracking)
AgencyWorld community recordings

👉 Next week: Keep implementing these small call optimizations while continuing to master the core sales fundamentals. Aaron also mentioned he's happy to break down more advanced tactics for specific parts of the sales call in future coaching sessions.

Attend the calls if you want to get live support!

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7/13/2026 - Agency Sales w Aaron Brewer