Feb 26 • Questions 🙋
Package and Offer Question
Hey guys!
I’m currently launching a new Lead gen offer for the E-learning industry, and I’d love to hear your thoughts on its structure, value, and pricing.
Pack 1 – Basic Lead Generation Ads ($99/month):
- Paid Ads Set-up on Facebook, Instagram, and LinkedIn (Including Audience, Competitors research)
- Ad Creatives Design
- A/B Testing
- Lead Qualification forms (If the client has no landing page)
- Weekly Reporting
Pack 2 – Lead Generation + CRO ($250):
Includes everything in Pack 1, plus:
- Landing Page Building and optimizing (Opt-in & Thank You Page/ Content, design, A/b test)
- Retargeting (Custom & Lookalike Audiences)
- Automated Lead Follow-up through email marketing to increase conversions
I’m also thinking about adding a Full Sales Funnel offer in the future for $500-$600, which would include sales page building; Upsell and downsell strategies, and automated email sequences.
For service delivery, I will have to outsource the ad creative design and landing page design most of the time, I’ll likely hire a designer and a landing page specialist from Fiverr or Upwork (Probably will cost around 70-200$). But for the strategy, copywriting, Retargeting, and email marketing, I will do it myself as long as i have time for it. I just want to know if there is a need for the services I am providing in this niche and if my package structuring and pricing are good.
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Package and Offer Question
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