9X ROAS - TOFU MOFU BOFU Retargeting Audiences - Why you MUST Retarget

Oct '22 (edited) • Superclass - RP TikTok Ads

Most affiliates don't retarget. And this is why they're leaving a LOT of Money on the table.

When someone sees you Ad for the first time and maybe clicks or just skips it, this is refered to someone at the TOFU stage or Top Of Funnel Awareness Stage.

In The superclass part 3 (being re-uploaded) I go over how to create 5 types of Retargeting audiences that will help you reclaim your lost conversions and get you a bigger overall ROI / ROAS.

This has enabled me to get up to 9x ROAS! its massive and you're missing out if you don't do this!

In short, before you start any campaign, head over to Assets > Audiences > Create Custom Audience and then create the following and name them accordingly:

1 - View Content

2 - Clicks

3 - Video Views 50%

4 - Add To Cart (If you are tracking Button clicks on a landing page)

5 - Submit Form or Purchase (or both)

Once you reach 1000 people on each audience you'll be able to run another campaign that goes out to only (Video Views at 50% for example).

You would then EXCLUDE all the other audiences such as Clicks, view contents , add to carts, Submit Forms or Purchase so the people who have converted don't see the ad again.

The first audience you'll be able to retarget will be the Video Views at 50% meaning people who have seen 50% or more of your Video Ad , as thats the first stage of the whole funnel.

Then Clicks followed by View Content.

What You can do is, create sepparate campaigns for View views

And then I generally Bucket together the Clicks , View Content, add to cart into One campaign.

Now the most important thing to remember is that people who have gone furhter down the funnel, will be more 'warmer' traffic. Meaning your ad needs to have a more direct message vs the video view (colder as they didnt click)

So you'd have one cold retargeting campaign for View Views at 50% where you test other Angles to

And then a warm retargeting campaign also referred to as MOFU / Middle Of Funnel, going to the warmer audiences who got further down the funnel.

And the Ad or Ads you show to these MOFU audiences would be more Offer relted meaning they will talk more about the actual offer benifits and with some added scarcity to push people over the line to take action.

Then you'd have another campaign just for BOFU / Bottom of Funnel , targeting lets say ONLY the Add To Cart or View Content Audience , where the Ads in this campaign are Direct / straight to the point, using a lot of fear of loss or scarcity because these people have gone further down the funnel but for some reason did not convert.

YOU see TOFU MOFU BOFU ads every day, and you don't know it!

From now, start making note of the ads you get served on TikTok and ALl platforms asking yourself, am i being retargeting and which stage of the funnel is this ad being served to?

Another example would be - You wouldn't show an ad for a car insurance offer saying 'hey i know you saw the ad about how to save money but you didnt complete the form'... to someone who has not seen the first TOFU ad and clicked and viewed the page... get it?

For more on this , wait for Superclass part 3 to be Uploaded where we go into more detail on this

Talk soon

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9X ROAS - TOFU MOFU BOFU Retargeting Audiences - Why you MUST Retarget