Oct '25 • General 💡
Remember the Facebook Poke?
Remember the Facebook Poke?
No message. No context. Just a quick tap on the shoulder that said, “I see you” - or words to that effect.
It was clumsy, slightly awkward, occasionally weird – but strangely human. No sales pitch. No algorithm. Just a moment of connection.
The Poke feature actually still exists on Facebook, it's just well hidden - I'll send you the link if you'd like to find it.
In its own way, it worked because it invited curiosity rather than demanded attention. Fast-forward to today, and we’re still doing the same thing - just with different tools.
On LinkedIn, you can now “nudge” someone to play Pinpoint, Queens or Crossclimb. It’s subtle, low-pressure… but it’s still a way of saying, “I noticed you.”
For financial advisers who struggle with it or who don't really 'get' LinkedIn, there may be a lesson here. Connection doesn’t always start with content, campaigns or calls to action. Sometimes it starts with a quiet nudge.
* A comment on someone’s post.
* A comment on a post in a group where your target market is hanging out.
* A reaction.
* A message that simply says, “Good to see what you’re doing.”
Those small digital gestures build familiarity - and familiarity starts to build trust, and then curiosity kicks in.
So maybe the Facebook Poke was teaching us something all along: Connection often starts not with what you say, but simply because you chose to say something.
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Remember the Facebook Poke?
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