A smart way to create quality marketing content
Continuing the theme of the month of getting stuff done...
Here's an AI prompt for you which will help you to create good quality content in a variety of different formats, particularly How To guides. Ideally you need ChatGPT-4o with search enabled.
I have used the example of Lifestyle Financial Planning for the topic below but try the prompt with a variety of different subjects. Play around with the format too.
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TOPIC = Lifestyle Financial Planning / Life Planning [or whatever]
SKILL LEVEL = Intermediate/advanced/beginner [you choose]
FORMAT = blog post [or whatever].
Research and list the top 5-10 most common questions or pain points people have when learning about or attempting TOPIC.
Create an outline for the how-to guide, breaking TOPIC down into 5-7 main steps or sections. Ensure the complexity matches SKILL LEVEL.
Write an engaging introduction that explains why TOPIC is important or beneficial and what the reader will learn by the end of the guide.
For each main step or section: Provide a clear, concise explanation of what needs to be done. Include any necessary warnings or preparatory steps.
Offer 2-3 tips or best practices related to this step. If applicable, suggest tools or resources that can help with this step. Identify potential challenges or common mistakes related to TOPIC.
Create a troubleshooting section addressing these issues with solutions.
Develop a list of Frequently Asked Questions (FAQs) about TOPIC, complete with clear, concise answers.
Create a section on "Next Steps" or "Advanced Techniques" for readers who want to go beyond the basics of TOPIC.
If TOPIC involves any technical terms or jargon, create a glossary defining these terms in simple language.
Based on FORMAT, suggest appropriate visual aids (e.g., infographics, screenshots, visuals or video timestamps) to supplement the written content at key points in the guide.
Write a conclusion that summarises the key points of the guide and encourages the reader to put their new knowledge into practice.
Compile all sections into a complete how-to guide formatted appropriately for FORMAT.
Include a table of contents if it's a longer piece.
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When complete go through it to tweak, edit and add the human touch. You may also want to build into the prompt the writing tone and style that you want. Serious/academic, informal, light, fun, etc etc.
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Philip Calvert
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A smart way to create quality marketing content
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