Aug '24 • AI & Tech 🤖
A new search engine IFAs need to be aware of
OpenAI has recently announced the impending release of Search GPT, an innovative search engine set to revolutionise how we access information online.
This new development is something financial advisers and IFAs should be aware of, as it could significantly impact SEO strategies and how clients find information. Here’s a brief overview of what Search GPT is, why it matters and what you can do to prepare.
What is Search GPT?
Search GPT is a new AI-powered search engine developed by OpenAI. Unlike traditional search engines such as Google and Bing, which often display results cluttered with ads and sponsored content, Search GPT aims to provide clear, concise and ad-free search results. Users can type in their queries and receive straightforward answers, sourced from the web and without the need to sift through multiple links and advertisements.
Why is Search GPT Different?
One of the standout features of Search GPT is its ability to continue conversations based on previous searches. This will be important for IFAs.
This conversational context allows users to refine their searches and get more accurate and relevant results - in other words they will be able to have a conversation with the search result to get more information.
For instance, if a user is looking for information on investment strategies, they can ask follow-up questions without having to start a new search each time. This creates a more intuitive and efficient search experience.
[Note: It is already possible for consumers to have a conversation with an AI that is trained on your website content. Message me if you would like to know more]
Additionally, Search GPT promises to reduce the noise associated with traditional search results. By eliminating ads and prioritising relevant content, users can find the information they need more quickly. This could potentially shift user behaviour away from Google as more people discover the benefits of a streamlined search process.
Implications for Financial Advisers
For financial advisers, planners and IFAs, the introduction of Search GPT presents both opportunities and challenges. As the search landscape evolves, it will be crucial to adapt your online presence to ensure visibility in this new search engine. Here are some steps you can take to prepare:
1. Join the Waitlist: OpenAI is currently allowing users to join a waitlist to access Search GPT early. Signing up will give you a head start in understanding how the platform works and how it can be leveraged for your business.
2. Optimise for Search GPT: Traditional SEO strategies will need to be adapted. There are a number of SEO experts already posting content online as to how to optimise websites for Search GPT - though bear in mind that nobody actually knows yet how Search GPT will prioritise results. But I'll bet you any money that focusing on clear, concise content that answers specific questions will be important.
3. Create High-Quality Content: As always, content is king. Ensure your website offers valuable, informative content that addresses the needs and questions of your target audience. High-quality content is more likely to be recognised and ranked by Search GPT.
4. Monitor Changes: Keep an eye on how Search GPT develops and the feedback from its early users. Being proactive will help you stay ahead of any shifts in search behaviours and adjust your strategies accordingly.
Conclusion
The launch of Search GPT is poised to bring significant changes to the digital landscape. Financial advisers and IFAs should be prepared to adapt their online strategies to maintain and improve their visibility. By staying informed and proactive, you can leverage this new technology to better serve your clients and attract new business.
Stay tuned for more updates on Search GPT and other emerging technologies that impact our sector.
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A new search engine IFAs need to be aware of
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