Nov '25 • Development 🎓
A new business model for financial advisers?
I’ve been working on a project since 2018 and it finally comes to life next week. In fact, its roots go back much further - since the early 1980s I’ve been looking at financial adviser business models and how they market what they do.
Yes, every firm is different, but the fundamentals of how advice is delivered have barely shifted in decades. Covid arguably drove more genuine change than anything else in recent memory, and advisers who once insisted that proper financial advice could only happen face to face now deliver it confidently through Zoom and Teams.
As part of this project I’ve explored every way advisers can turn their expertise, experience and credibility into something scalable. Some have written books, others have created courses and a handful have experimented with new services. I even wrote a book in 2019 called 56 𝑁𝑒𝑤 𝐼𝑛𝑐𝑜𝑚𝑒 𝑆𝑡𝑟𝑒𝑎𝑚𝑠 𝑓𝑜𝑟 𝐹𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝐴𝑑𝑣𝑖𝑠𝑒𝑟𝑠 to encourage exactly that.
But I still see a huge missed opportunity...
The advice gap is vast and, for any entrepreneurial adviser, it is a commercial opportunity hiding in plain sight.
Many advisers will say that market isn’t for them, which is perfectly fine. But what if there were a way to serve that audience 𝙖𝙣𝙙 add meaningful value to your existing clients? That is where my new model comes in.
I call it 𝗧𝗵𝗲 𝗧𝗵𝗶𝗿𝗱 𝗦𝗽𝗮𝗰𝗲 – the space between education and full-fat advice. It complements both. It gives many more people a practical way to learn, engage and progress, while helping advisers showcase their expertise, attract more of their ideal clients and create new revenue in a commercially sensible way. Everyone wins.
You can use the Third Space to serve the advice gap profitably, to enhance your proposition for ideal planning clients - or to 𝗱𝗼 𝗯𝗼𝘁𝗵 𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘁𝗶𝗺𝗲.
My new book 𝑇ℎ𝑒 𝑇ℎ𝑖𝑟𝑑 𝑆𝑝𝑎𝑐𝑒: 𝑇ℎ𝑒 𝑆𝑐𝑎𝑙𝑎𝑏𝑙𝑒 𝑁𝑒𝑤 𝐵𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑀𝑜𝑑𝑒𝑙 𝐹𝑖𝑛𝑎𝑛𝑐𝑖𝑎𝑙 𝐴𝑑𝑣𝑖𝑐𝑒 𝑃𝑟𝑜𝑓𝑒𝑠𝑠𝑖𝑜𝑛𝑎𝑙𝑠 𝐻𝑎𝑣𝑒 𝐵𝑒𝑒𝑛 𝑆𝑒𝑎𝑟𝑐ℎ𝑖𝑛𝑔 𝐹𝑜𝑟 is out later next week.
If you’d like to be first to know when it’s available, you can join the waiting list here and maybe line yourself up for an early Christmas present: New book wait list
2
4 comments
A new business model for financial advisers?
skool.com/adviser-growth-community
For IFAs, financial advisers & financial planners exploring new ideas, new models, new income streams and how AI fits into their advice business
Powered by