Ad Men, We either WIN or we LEARN...

And this past week was definitely a mixed bag of BOTH.

Hence why I’ve been less frequent with my emails lately…

Idk if you experienced anything similar, but here’s what’s been happening in our world:

1. We launched a NEW agency ‘HYBRID’ offer that’s the best thing since sliced bread (and I’ll explain WHY in a second…)

2. We had to have some TOUGH conversations as a TEAM to ensure our service is kept up to our RED CARPET CUSTOMER EXPERIENCE standards…

3. We’ve simplified our offer suite and went from selling 4 different offers, to now just 2.

Okay, let’s start with the FIRST one shall we?

As you may have seen in a previous email already, we’ve been ‘bragging’ about our NEW ‘HYBRID’ agency offer that the market is totally eating up.

And I say ‘bragging’ because although my intentions are pure, this offer is crushing, and I’m just simply sharing how much it’s actually working.

Everybody I’ve offered this to LOVES it.

So what is it?

Well, here’s the pitch…

–

You’ve been told, probably by some thirsty agency owner, that you need to pay a high retainer to get fast results with YouTube Ads…

…And being real?

You don’t need to…

And that’s coming from the Founder and CEO of one of the most reputable YouTube Ads agencies in the entire world…

In fact…

All you need is GREAT YOUTUBE ADS…

Because once you have GREAT YouTube Ads…

…Everything that follows is just easier…

Leads start to come in consistently…

Appointments get booked…

Deals get closed…

…And your campaigns pretty much run by themselves…

Which is why you won’t see anyone being this real with you…

…Because they need your money…

But all you need is GREAT ADS and guidance…

That way you won’t need to spend months waiting for your agency to deliver results…

Because once you UNDERSTAND how ads work and how to dominate on YouTube like we do…

…You’ll be harder to ‘fool’...

…Because now you are able to ‘print’ more and better leads on command…

…You’ll be able to optimize your campaigns better than any agency media buyer ever could…

…And now…

…You are able to scale without ever worrying if your ads or campaigns will fall flat OR fatigue…

…You’ll know EXACTLY what WE know…

…And you’ll be in complete and total control of your businesses marketing and sales once and for all…

So here’s the offer…

We’ll script your ads…

We’ll coach you on exactly how to RECORD those ads, even if all you have is an iPhone…

We’ll edit those ads, staying truthful to your brand messaging and guidelines…We’ll launch your campaigns, and use our ‘Intent-Based Validation’ system to make sure we show your ads to the right people, at the right time, for the right price…

And finally…

We’ll coach YOU or YOUR TEAM on how to manage, optimize, and scale your campaigns and creatives by yourself…

…So you have a proven, predictable, and most importantly, scalable YouTube Ads acquisition system that consistently delivers high-quality leads into your business day in, and day out.Or in fewer words…

We’ll give you the agency DFY experience FIRST…

…And then we’ll coach you - so you don’t need us anymore.

—

Make sense?

So anyways, that’s what we’ve been shifting our focus too lately as an agency, because it’s allowed us to truly give our clients what they want…

Which is CREATIVE, CONTROL, and the option to CHOOSE what they want to do next.

But, it hasn’t come without its learning lessons either...

We’ve had some tough conversations as a TEAM this week because we’re dialing in the systems and processes to be able to scale this without sacrificing our reputation in the process.

Because with any NEW offer, you first need to VALIDATE that the market actually wants it…

Check ✅

Next, you need to have clients experience the product for themselves, and then get customer feedback on how to improve it.

Check ✅

And this is where the REAL money is made…

Not in the sales of NEW clients, but in the experience of clients already going through it!

This week, we’ve gotten some much needed feedback from our clients that will allow us to make their experience, and future client’s experiences/results even better.

This is what they call, Product Development.And Product Development never stops.

You NEED clients to tell you what they like, don’t like, or would want to have or see next.

Which is exactly what we’re using to make this service & experience 10x freaking better.

Now, that brings me to the last and final point…

We’ve simplified our offers to just 2 moving forward:

1. Agency ‘HYBRID’
2. The Ad Men Mastermind

If you remember in previous emails, we were on the cusp of launching a straight DWY coaching program, it was going to be called the Ad Men Academy…

Hell, I even talked about it in my most recent YouTube video (link below)

But the more I thought about it, the more I wrote about it, and the more I talked to you about it…

The more I just realized I didn’t really wanna do it.

And here’s why…

Every offer you have takes time, focus, and attention away from everything else…

Your life…

Your family…

Your kids…

Your clients…

And obviously, your other offers…

And we already have 2 offers that work great, AND that clients love…

1. The Agency
2. The Ad Men Mastermind

Now, we’ve found a way to scale the Agency with this NEW ‘HYBRID’ offer, that’s way more productized and 10x more impactful for our clients.

Meanwhile, our mastermind has been growing and becoming more fun with each new member that joins…

So the problem is…

If we LAUNCH this stand-alone coaching offer, it takes my time, attention, and focus away on from our Agency clients AND Mastermind members.

Not to mention, the ONLY reason we were going to launch the Ad Men Academy in the first place… was to FEED more ideal clients into the Ad Men Mastermind lol....

But why?

Why do we HAVE to have a coaching offer?

Why not just make the Mastermind better?

Why not just add more coaching and support inside the Mastermind?

Why not just make the Mastermind the best product on the market by combining the BEST elements of every GREAT coaching program…

WHILE keeping the course content NEW and FRESH to ensure it never gets OLD or outdated…

AND focus on building a strong community with LIVE trainings, and doing in-person events around the world…

Aka, a Coaching + Mastermind hybrid lol!

(You can see that this HYBRID idea for me has been pretty sticky lately)

But the problem for me was, I’ve never really seen anybody do this at scale.

For example, everyone typically has a front-end coaching program, and a back-end mastermind.

And that’s exactly what’s kept me from just going ALL IN on the mastermind, until now.

This just makes sense to me.

It simplifies everything for us…

And it makes the mastermind a way better product.

It’s everything you need, so that you never want to leave!

So, there you go...

That’s how my week’s been hahah… how about yours?

Hopefully just as productive and insightful I hope.

Reply and let me know.Would love to hear what you’ve been working on too.

Cheers

-Brian "HYBRID offers" Moncada

P.S. if you wanna see why our Agency 'HYBRID' offer works so well, here's a video I posted on Thursday walking you through it:

Watch the video now.