Always Told To Niche Down · ADMORI SOCIETY

Always Told To Niche Down

Hi, I’m Wayne. I just turned 44 a few days ago, and as I reflect on my journey, one thing stands out: my relentless pursuit of innovation. From fashion design to writing scripts and even orchestrating weddings, I've always thrived on a diverse creative palette. Yet, throughout this journey, I’ve constantly encountered the advice to “niche down.”

Initially, I was immersed in an array of avenues—fashion design, hair styling, and entrepreneurial ventures like a subscription box and wedding design. My multifaceted approach caught the eye of a representative from Prada, who found my portfolio and began producing my work. During that same period, I was deeply engaged in writing a feature film and managing casting, marketing, and product strategies. I had my hands full—everything was complete, merely awaiting approval. Ultimately, the project was handed off to a more prominent director. This whirlwind experience allowed me to meet numerous incredible celebrities, including the fabulous Fran in my profile picture.

However, amidst this chaos, I made the difficult decision to close Deontebox. It was a significant pivot, but it paved the way for my next chapter. A few months ago, I completed my first novel, *The Chronicles of Empieria.* Not to rest on my laurels, I’m also the founder of a luxury jewelry line, Adorn By Deonte. Each piece is meticulously designed using CAD before being sent to a jeweler for production. In addition to that, I create music under the moniker Paranormal Phoenix Music; all the lyrics are a collaboration with my friend Dustin. Neither of us is a vocalist, so we ingeniously leverage AI voice models to breathe life into our songs.

As if that weren’t enough, I’m currently developing two consumable products: Aura, a nourishing jojoba body butter, and Soleil Botanical Foot Spray, inspired by the “sweet feet” concept from the movie *Holes.* On top of all this, I am working on a patent-pending invention for a revolutionary 180° spinning head blow dryer.

So, why have I shared this whirlwind of creativity? Because it’s a testament to the belief that embracing a multitude of interests doesn’t have to hinder our success. The concept of “niching down” suggests that one should focus solely on a specific area to thrive, but my experience tells a different story. My ventures do not define me; they add layers to my identity as a creator and innovator.

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