For those of you who didn't see this email from Google: You are receiving this message because one or more of your Google Ads accounts may be impacted by an upcoming change to how we handle low-activity keywords. What’s changing? Starting in June 2024, we will begin to automatically pause low-activity keywords. Positive keywords in search ads campaigns are considered low-activity if they were created over 13 months ago and have zero impressions over the past 13 months. Why are we making this change? We want to help advertisers simplify their accounts and focus on keywords that drive results. Next steps If you decide that a paused keyword is necessary for your campaign, you can unpause it. However, we strongly recommend that you only unpause keywords that you believe will receive impressions in the coming weeks. Unpaused keywords will be automatically paused again if they don’t receive any impressions over the next 3 months. My thoughts: This seems pretty benign and is probably ACTUALLY about cutting back on their costs and server space. There are a lot of messy accounts out there and I only see this as helpful. No cause for concern unless they start moving up the timeline on those "low performers" and offering to improve accounts by controlling keywords in different ways.

I wanted to know how I can track conversations on a funnel which has multiple upswells of different pages, do I need to ad separate pixels on each page ?

I am looking for advice on what to do next with our Google ads. I just received the report from our agency. Cost: $213.15 CTR: 5.62% Conversion: 0 This is only week 2, and week 1 with the new LP, but I'm wondering - how do you decide what to do next? I know it's hard to say without seeing the ads but I guess I'm asking how would you determine what to change - if anything? Perhaps: - the ads are generic, low quality - keywords lack buying intent like "math tutor" - the page doesn't align with the ads How could I figure out what the problem is?

I am excited to join the Ads Master journey, focusing on mastering Google Ads. I'm Ghazi, eager to learn and collaborate. Let's connect and grow together!☺️

I don't have much experience running YouTube campaigns, mainly due to my typical clients not having the need and partly due to my own cynicism about their effectiveness. However... If you do run a YT campaign that creates lots of clicks but has a poor conversion rate but there is a general feeling that there is value to be gained from ad views and gaining new visitors, how would you demonstrate that value? I'm especially interested in any tips to show how that audience may purchase later through another campaign. I appreciate attribution can be tricky but grateful for any insights with this type of scenario. 🙏