13d • Resources
The verb your pitch is missing
Last week someone ran a pitch past me in a session. Five minutes, clean slides, a good story. She stopped, looked up, waited.
So I asked one question. "What do you want us to do now?"
Silence. Then, "I guess... think about it?"
That's the gap I see in most pitches. Not the structure, not the delivery. The ending just sort of stops.
A pitch carries a verb. Sign. Pilot it. Approve the budget. Say yes by Friday. The whole talk exists to make that one action feel obvious by the time you stop speaking.
Before you build your next one, finish this sentence first: "When I stop talking, I want them to ___." If you can't put a verb in that blank, the slides aren't ready yet.
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The verb your pitch is missing
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