9d • Resources
The brief most talks don't have
What's the one thing you want this audience to do after you stop talking?
If you can't answer that in a sentence, the talk isn't ready. It doesn't matter how clean the slides are or how well you've practiced the opening. The room walks out and goes back to inboxes. Nothing changes.
Most speaking prep starts with the wrong question. We ask "what do I want to say?" or "what do they need to know?" Both treat the audience as passive. Both produce talks that feel informative and land empty.
Try this before your next talk, pitch, or even a project update in a meeting. Before you write a single slide, finish this sentence: "After this, I want them to ___."
Specific. Behavioral. Something they'd describe back to their team.
"Reconsider the launch timing." "Push back on the vendor." "Stop asking that one question in client calls."
Once you've got that sentence, the talk starts writing itself. You know what to keep. You know what's noise. You know what the closing line has to do.
The version of you preparing the talk needs to know what the version of them, an hour after, is supposed to do.
That's the brief.
What's yours?
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The brief most talks don't have
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