14h • Training
The Value of Targeting, Part 6: Putting a Price Tag on Precision
Let’s bring this full circle.
If every click costs you $1, and only 1 out of 100 converts, your cost per customer is $100.
Improve your targeting so that 1 out of 50 converts, and your cost per customer drops to $50—without changing your ad spend.
That’s the real power of targeting.
It doesn’t just increase conversions. It reduces waste. It lowers risk. It turns fragile funnels into scalable systems.
Most marketing problems aren’t creative problems.
They’re targeting problems.
And once you see that, you stop chasing hacks—and start building leverage.
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The Value of Targeting, Part 6: Putting a Price Tag on Precision
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