Alex Hormozi emphasizes the importance of events in creating excitement and bringing people together. By planning a huge event, like the launch of his new book, Alex is aiming to generate a significant impact. He is investing in making the event memorable, which can be a powerful way to promote a product or service. Think about how a large-scale event can elevate your project or business. What kind of event would you plan, and how do you envision it contributing to your goals? Share your ideas in a brief comment, reply thoughtfully to at least two classmates’ contributions, and like three comments that inspire you.