Alex Hormozi explains three simple landing page designs. They have a title, info, and a button. Simple pages help more people sign up. Test one design to see what works best.
-- π― Choose simple layouts for higher conversions.
- π Test landing pages for optimal performance.
- - βοΈ Balance leads with qualification steps.
Effective Landing Page Design Strategies
In the video "How To Build Landing Pages That Convert" from Alex Hormozi, there are three landing pages that we use most commonly: which is headline, sub-headline, content info, and submit; the same thing except with an image; and then the same thing with an image and three bullets. Those are the three most common layouts I use. Pick one of them, and all you have to do is test it. The nice thing is that the simpler the landing page, the fewer variables you have to test, so you can quickly improve it. It also gives the person who's clicking to that page fewer things to do. They said they wanted the thing, they go to the page, and the page says, "Here's the thing you said you wanted." They're like, "Yeah, I guess I did want it," and they submit, and then you get super high conversion rates. The more steps you get someone or ask someone to go through, the fewer people will do it, but the more qualified the leads will be. So, thereβs going to be a balance there. If you get too many leads, then add some qualification steps. If you get too few leads, remove some.
Landing pages drive conversions. Use one of these three simple layouts to boost your results: headline and content, content with an image, or bullets. Simplifying the page leads to more submissions and higher conversions.
Alex Hormozi highlights the significance of simplicity in landing page design, explaining how a clear layout with minimal distractions can remarkably elevate conversion rates. He advocates for a streamlined approach that eliminates unnecessary elements, focusing instead on the essential message you want to communicate. By prioritizing user experience and reducing the number of choices, Hormozi demonstrates how businesses can drive user actions effectively. Reflect on his insights and adopt simple modifications to refine your landing pages for optimal conversions.
Share your thoughts on what changes you believe could enhance landing page effectiveness in the comments, engaging with fellow students by replying to two responses and liking three others that resonate with your views!