🚀 Unlocking Business Growth Through YouTube Marketing Strategy

Leila Hormozi says that a business used to get many customers from ads. Then, costs rise and leads drop. They learn the founder made YouTube videos. These videos help bring in more customers.

📹 Create YouTube content to drive leads.
- 💰 Reduce marketing costs with organic growth.
- 🔄 Increase customer lifetime value through engagement.

Essential Video Strategy for Business Growth

In the video "Biggest Marketing Hack for Businesses" from Leila Hormozi, we had a business, and when we took that business on, they said that all of their traffic was coming from essentially Facebook and Instagram paid ads. A year and a half into our investment, all of a sudden, the cost of marketing started getting really high, and they were not getting as many leads. We were like, "What has changed?" Something that we didn't know that the founder had been doing that they stopped doing because they didn't know how important it was: he actually would make YouTube content, and he was also the face of the business. We found out that something like 95% of buyers had watched his YouTube videos before they booked a call. I don't think it matters if it's you making it, if it's your company making it, or what, but it's undeniable the evidence that it will make your company better. One, it lowers marketing costs; two, it gets you more leads; and then on the back end, it increases your lifetime value.

Many businesses rely solely on paid ads, yet they struggle when costs rise. Creating content, especially on platforms like YouTube, builds trust and draws potential customers. This strategy reduces costs and boosts leads.

Leila Hormozi highlights the transformative power of video content in marketing, particularly emphasizing its cost-effectiveness and influence on customer engagement. By revealing how a shift away from YouTube content negatively impacted lead generation and increased marketing expenses, she underscores the necessity for businesses to leverage video as a strategic tool. Her insights can help you develop a more efficient marketing strategy that not only attracts leads but also boosts customer lifetime value by fostering trust and visibility in a competitive landscape.

Join the discussion by sharing your thoughts on how video marketing can enhance business growth in 25 to 100 words in the comments. Be sure to engage with your peers by replying to two comments and liking three that contribute meaningfully to our conversation!

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