Sep '24 • 💡 Creativity
The Value Equation by Alex Hormozi
💎 Infinite Value = You win the game 🏆
Value-Drivers:
1. 🏆 Dream Outcome: What do I get?
2. 🤔 Perceived Likelihood of Achievement: Will it work?
3. ⏳ Time Delay: How long does it take?
4. 💪 Effort and Sacrifice: What do I need to do?
Dream Outcome
🌟 Channel desire through your offer.
🏝️ Sell Hawaii, not the plane ride! ✈️
Perceived Likelihood of Achievement
🔒 Build trust that your offer works.
💬 Use messaging, proof, and guarantees.
Time Delay
⚡ Make everything instant, smooth, and easy.
⏳ The shorter the wait, the more valuable!
Effort & Sacrifice
🔧 Lower effort and sacrifice to increase appeal.
💰 Done-for-you services charge more to avoid effort.
Pro Tip: "Get the Bottom to Zero!"
Perception is Reality = Value 👀
🚀 Sees themselves in dream outcome
📈 Sees higher chances of success
⏲️ Sees shorter time to results
💪 Sees less effort and sacrifice
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The Value Equation by Alex Hormozi
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