💰 Is your price high enough to make customers gasp?

Alex Hormozi captured a pivotal truth in his video "If your price doesn't make people gasp, it's not high enough."

Pricing isn't just about numbers—it's a psychological game. If your price doesn't trigger a reaction, you might be missing out on its true potential.

Key insights:

💰 Price shock shifts customer perception.

📊 High pricing encourages value justification.

🎯 Start high to highlight discounts effectively.

Imagine this scenario: You're presenting a product and start with a jaw-dropping price. Suddenly, the eyes widen, and the atmosphere in the room shifts. Once you follow up with a lower price, there’s relief and newfound appreciation for the value being offered.

Hormozi explains that beginning with a high price sets the stage for everything that follows. It helps customers frame their perceptions and realize the worth behind your offering.

Here's his approach:

1️⃣ Present high prices first to set a dramatic range.

2️⃣ Use value justification to create a sense of affordability.

3️⃣ Ensure your pricing strategy invites an emotional response.

The big takeaway? It's not just about what you charge—it's how you present it. Get the gasp, drive the conversation, and watch perception transform.

Curious to hear—how do you approach pricing in your business? What strategies have you found effective? Share your thoughts below!

(And if you found value in this, let’s get this conversation going! Your insights matter!)

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