Alex Hormozi shares key lessons from selling his company for $46.2 million, emphasizing advertising, repetition, customer testimonials, and enduring business stress.
1. ๐ข Nobody knows you exist โ advertise more.
2. ๐ Be willing to repeat yourself โ people need reminders.
3. โ
Customer proof > marketing promises โ get testimonials.
4. ๐ธ Raising prices often makes more money โ embrace the โno.โ
5. ๐ No business is too big to talk to customers.
6. ๐ Before trying new, do 10x what already works.
7. ๐ช Business is always stressful โ endure it, donโt change.