💍 How can luxury pricing impact customer perception?

Understanding luxury pricing can be a game changer for businesses. Alex Hormozi’s talk about Bernard Arnault, who capitalizes on luxury by selling products like $10,000 handbags, shows how high prices can enhance perceived value and attract less demanding customers. This strategy leads to high profits and loyal, high-quality clientele. Reflect on how adjusting your product’s price could change its perception and attract a different customer base. Write down your thoughts in 25 to 100 words below. Comment on 2 peer responses and like 3 others that spark unique insights.

Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/6f3d113e?md=b6bb1952e7e54d25a80d5904e3b41fcc

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