Alex Hormozi talks about the importance of building "proof" (or real results) before making content. He emphasizes that having real results and proof makes your messages more credible and helps avoid the imposter syndrome. Reflect on Alex's advice and discuss how achieving real results first can add value to your business in the comments below. Aim for a response between 25 to 100 words. Then, engage with your peers by commenting on 2 different comments. Lastly, react by liking 3 comments that add value to the conversation.