🔑 Create a Lead Magnet That Builds Trust and Value

Alex Hormozi explains a lead magnet should offer real value. He says giving a sample like part of a video can lose trust. Instead, solve a big problem for people to gain their trust and interest.

-- 🎯 Offer complete solutions to build trust.

🔑 Solve painful problems for potential clients.
- 🤝 Foster relationships through value-driven offers.

Effective Lead Magnet Strategies for Business Growth

In the video "How to Properly Do a Lead Magnet" from Alex Hormozi, a lead magnet is not a partial solution. What a lot of people try and do is, "Hey, I'm going to give you the first six minutes of this 12-minute video and get the rest, click here." I think that's not the right way to do it; I think you lose trust, and that's literally the opposite of the objective of a lead magnet. There are lots of little things that can happen in a transaction, and the bigger thing is, the more steps there are. If you're trying to sell a house, you've got to clean the house, you’ve got to put the sign out, and you’ve got to figure out how it could increase the value. Can I pick one of these very painful steps for my prospect and solve it for them at a massive discount to attract more people to want to do it with me? I do such a good job at this massive discount that I increase the trust they have with me. Now they have one foot in the door; you handle this so well and so expediently, why would I not want to do more work with you?

Leads require trust, not tricks. Offering part of your value breaks that trust and pushes prospects away. Solve one painful step at a discount to build a relationship that leads to more business.

In his insightful discussion, Alex Hormozi illustrates the pivotal role of providing complete and high-value solutions to foster trust through lead magnets. He emphasizes that offering half-hearted or incomplete resources can erode credibility rather than build it. By focusing on a specific pain point and delivering a substantial solution—often at a reduced cost—businesses can not only attract potential clients but also establish a foundation of trust that encourages ongoing engagement. This approach recognizes that genuine value and trust are essential for cultivating enduring business relationships.

Share your thoughts on how you would create a lead magnet that builds trust in the comments below (25 to 100 words). Remember to engage with your peers by replying to 2 different comments and liking 3 comments that contribute meaningfully to the discussion.

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