In every meaning of the phrase, He builds character before company.
Alex’s calmness in chaos says a lot. He often reminds us that “a business is a reflection of the owner.” You can see that in how he carries himself , no rush, no panic, just clarity.
He invests in mindset and values before money. It’s what makes his leadership so strong. Watching him made me realise success isn’t only external , it’s inner strength first.
When you fix the person, you fix the business.