Alex Hormozi Gets Coached by Tony Robbins

I’ve followed Alex Hormozi for years, but watching Hormozi get coached by Tony Robbins might be the best piece of Hormozi content I’ve seen recently.

Usually, we watch Alex as the teacher. He’s the one breaking down business frameworks and logic. But in his latest sit down with Tony Robbins, the script flipped.

Here is the moment that changed everything.

Alex admitted that for years, his internal mantra for success was "F*ck Happiness!” Tony pointed out that Alex had hypnotized himself into believing fulfillment was unattainable, so he operated purely on push motivation: anger, duty, and logic. Tony’s reframe was simple but transformative: "F*ck Suffering!"

Watching these two go toe-to-toe was fascinating.

It’s rare to see two titans of this caliber operate with this level of vulnerability. We got to watch Alex get coached by the best in the world, and it was riveting.

Has anyone else watched this yet? What was your biggest takeaway?

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