๐ฅ
22d โข ๐ฌ General discussion
๐ง Nobody buys a drillโฆ they buy a hole in the wall.
๐ง ๐๐ฐ๐ฃ๐ฐ๐ฅ๐บ ๐ฃ๐ถ๐บ๐ด ๐ข ๐ฅ๐ณ๐ช๐ญ๐ญโฆ ๐ต๐ฉ๐ฆ๐บ ๐ฃ๐ถ๐บ ๐ข ๐ฉ๐ฐ๐ญ๐ฆ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ข๐ญ๐ญ.
Your product is just the ๐ฏ๐๐ก๐ข๐๐ฅ๐ ๐
Your customer cares about the ๐๐๐ฌ๐ญ๐ข๐ง๐๐ญ๐ข๐จ๐ง ๐ฏ
Stop listing features โ
Start painting the ๐๐๐ก๐๐ ๐จ
๐ What does their life look like ๐๐๐๐ ๐ฆ๐๐ข๐ ๐ ๐๐๐ข๐ก๐๐๐ ๐ค๐๐๐๐ ?
- โณ More time
- ๐ช More confidence
- ๐ A promotion
- ๐ค Better team relationships
When your marketing reflects their ๐ข๐ฆ๐๐ ๐ข๐ง๐๐ ๐๐ฎ๐ญ๐ฎ๐ซ๐ ๐
,
selling stops feeling like pushingโฆ
and starts feeling like pulling ๐งฒ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ฌ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐จ๐ซ ๐ฒ๐จ๐ฎ:
What outcome does your product really deliver?
#sales #marketing #value+proposition #business+growth
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๐ง Nobody buys a drillโฆ they buy a hole in the wall.
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