Last Black Friday, no one bought, I had no one to upsell, worst of all: bank doesn't know my nameā¦ the plan was simple: 1. find an influencer 2. they would tell their friends about me 3. the rest would be history My eyes were filled with dollar signs I expected: - they'd buy my stuff for $1 - I'd upsell them - I'd walk out with the banks not knowing what to do with all my money! but.. none of that happened how many times have you thought that? better yet - how many stories have you heard of other entrepreneurs doing that? "last night I went to bed with nothing. this morning I have $1M in my bank! (it's easy, I'll show you how)" well... it's not always sunshine and kittens unfortunately š± those stories are interesting to us because they are a phenomenon, they are exceptional because they are an exception to the norm (Hormozi style š©). in these cases people either: 1. got lucky 2. they know what they're doing for me though, I was not lucky and THOUGHT I knew what I was doing. How many times were you afraid to try something and decided you would not do it because of that fear? that was me. I ALMOST backed out. - "what if no one buys?" - they didn't - "what if my funnel's not ready?" - it wasn't - "what if my solution isn't ready?" - I had only an outline - "what if people comment negatively about me?" - they didn't but instead - I thought, "What would I do in this case if I knew I couldn't lose?" I'm proud of myself for that because, I was scared and I did it any way. you know... Courage is a muscle that takes training to build. Courage is an active verb - you must FEEL scared and you must STILL act. once I thought of it that way, my mindset shifted - especially once I mentally committed to going through with it. - "if no one buys - I'll learn more from the experience of failing than I would by not trying this" - "if my funnel's not ready, and they DO ask to buy - I'll put them on a waitlist (google form) then either get on the phone with them to let them buy it there or I'll let them buy it after Black Friday through my funnel." (time is an incredibly scarce asset - do not waste time building stuff unless you're certain people will use it.) - "while my offer is visible to the influencer's audience, how can I watch and gauge performance? how can I adjust in real-time to shift the odds in my favor?"