If you’re running an agency doing $20K-$30K/month, proof is your golden ticket to scaling further. At this level, clients aren’t just throwing money at whoever shows up in their inbox. They want evidence that you know your stuff. That means: 📌 Case studies that show real results 📌 Testimonials from happy clients 📌 Screenshots of wins that make prospects say, "I need this in my life" With the agency founders we work with, about 50% of their LinkedIn hooks are just straight-up proof. Because when you say: 💰 "We added $250K in pipeline for X client" 📈 "Scaled X brand from $20K to $80K MRR" ☎️ "Booked 50 calls last month using this strategy" Nobody can argue with that. And that’s how you book calls on autopilot. So, If you’re posting on LinkedIn with zero proof, stop right now. Your time is better spent actually getting results first. Here’s where to focus instead: 1. Improve your offer so it’s a no-brainer. At $20K-$30K/month, your offer might be good, but is it irresistible? Tweak pricing, positioning, or delivery so prospects feel dumb saying no. 2. 3. Systemize client results. At this stage, your success shouldn’t be random. Build repeatable systems to get clients consistent wins and turn those into case studies. 4. 5. Refine fulfillment and experience. You don’t just want happy clients, you want raving fans who send referrals, shout you out, and make selling 10 times easier. Once these are locked in, your LinkedIn content won’t just sound good, it will actually back up what you’re saying. And that’s when clients start coming to you.

Company pages don’t work for lead generation. They get no algorithmic traction, rarely show up in feeds, and are nearly impossible to grow unless you already have a massive brand. People don’t reach out to companies. They reach out to people. That’s why personal brands perform so much better. Reposting from a company page is even worse. LinkedIn actively buries those posts. The only exception I’ve seen was a consulting page that took off, but only after the person had 100K+ followers on their personal profile. If you’re an agency owner, your time is way better spent building your personal brand. It drives conversations, attracts inbound leads, and actually grows your business. Focus on what works. Be honest… have you been reposting from your company page? It’s a safe space, no judgment (okay, maybe a little). 😆

If the engagement on your posts or lead magnet is attracting the wrong audience, it might not be a problem at all. I know an SEO agency owner who gets almost all of his engagement from other SEO freelancers, not potential clients. But his ideal clients still reach out privately, ready to work with him. This happens all the time. The people who like and comment on your content aren’t always the ones who buy, but that doesn’t mean your content isn’t effective. Many top LinkedIn creators barely get public engagement yet generate significant revenue through private conversations. Your content’s reach matters more than who engages with it. The right people are often watching silently and will reach out when they are ready. Have you ever had a post that didn’t perform well publicly but led to a great client?

I used to think I needed to block out hours just to create content. Full-on “content days.” Coffee, deep focus, the whole deal. Yeah, no. That was a lie. Turns out, the best content happens in those random 5-10 minute gaps between calls. I know what you’re thinking— “I barely have time to breathe between calls, let alone write content.” Stay with me. Every call you take is packed with content ideas. 1. A prospect asking about your process? That’s content. 2. A client struggling with something you helped fix? That’s content. 3. A team debate over strategy? That’s content too. Here’s how I turn these into posts without adding extra work to my day. Step 1: Capture (5 minutes) Right after your call, open your notes app. Write down one interesting thing from the conversation. Could be an objection you handled, advice you gave, or a problem you solved. Doesn’t have to be perfect. Just get it down. Step 2: Draft (5-7 minutes) Later in the day, expand on your notes. Write like you talk without fancy words or overthinking stuff. Just get the core idea down. Step 3: Polish (5 minutes) This is where AI can help, but not how most people use it. Instead of letting it write for you, use it to tighten up structure, sharpen the hook, or clean up anything confusing. Your voice still needs to come through. What’s one insight from a client call this week that could be a solid post? Curious to hear what you’ve got.

When people come to LinkedIn from another platform, they often make one big mistake: They niche down by industry instead of by offer. There are a million people doing cold email. A million agencies offering lead gen. Saying “We do cold email for agencies” doesn’t make you stand out. Industry isn’t a niche. It’s just a category. If you want to dominate, niche down by solving a problem clients already know they have. - Weak positioning: “We book calls for ecom agencies.” - Zero-to-one offer: “We help ecom agencies recover dead leads and convert them into booked calls without sending a single cold email.” Why this works - Clients already know this is a problem - It solves a pain point immediately - It makes it easy for them to say yes to the full package Because once you fix one urgent problem, the next step is obvious. They need a system to keep this going, and you are the obvious choice It doesn’t mean you can never work outside this. You can always pivot later. No one remembers everything. They only notice when they’re looking at you. So don’t just niche down. Own a problem no one else is solving.